2014-01-28

Business Spreadtrum sampling faster, more integrated, entry-level smartphone ICs

Business Spreadtrum sampling faster, more integrated, entry-level smartphone ICs

28th January 2014

Chinese wireless IC specialist Spreadtrum has brought out a more integrated, faster, single-core Platform for entry-level smartphones. Two chip-sets based on the platform are sampling now, and a third will sample in Q2.

The platform supports WCDMA, TD-SCDMA and EDGE, integrating a Cortex-A7 CPU running at speeds up to 1.2GHz as well as GPS, WiFi, Bluetooth and FM connectivity.

This higher level of integration coupled with faster device performance is designed to further reduce the cost of entry-level smartphones.

“Our single-core smartphone platform provides a rich user experience to the consumer who is buying a smartphone for the first time,” says Dr. Leo Li, chairman and CEO of Spreadtrum, “by integrating connectivity, we are able to bring down the total device cost for our customers which can help further improve end-market retail prices. This can help further open up mass market demand globally.”

According to UK research firm Mediacells, consumers in India and China will purchase more than 500 million smartphones in 2014, accounting for half of the total units that will be sold globally. Of these, more than 400 million consumers will be buying their first smartphone, underscoring the importance of entry level smartphones in these regions.

“In 2014, the number of mobile internet users in the developing world will overtake those in the developed world for the first time,” says Brad Rees, managing director of Mediacells.

Spreadtrum is introducing three new chipsets with the launch of its next generation single-core smartphone platform.

The SC7715, which is sampling now, is a single-core WCDMA smartphone chipset with integrated connectivity, supporting WCDMA/HSPA+ and EDGE/GPRS/GSM standards. It integrates a single-core Cortex-A7 CPU running at speeds up to 1.2GHz, a Mali 400 GPU for high performance graphics, as well as GPS, WiFi, Bluetooth and FM functions. The chip also supports up to a 5 megapixel camera, 720p video and display resolution up to WVGA.

Spreadtrum is also sampling its next generation single-core EDGE smartphone chipset (SC6815) and will release a similar platform for TD-SCDMA (SC8815) in Q2.



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