外贸基础：外贸开发信的思路与模板

做外贸，开发国外客户的方法有很多，各种渠道以及方法我往期文章中都有解说，通过网络寻找客户已经是很普遍很流行的方法，而在外贸人中最经典且最重要的能够贯穿始终的开发客户方式自然就是外贸开发信了！
相信无论是外贸小白、还是外贸老手都对外贸开发信开发客户不陌生、网上也能一搜一大堆的开发信模板，开发信写法思路，今天我也整理一些 我个人写开发信时感觉比较好用、有效的的思路、方法。

---

1.适合群发的开发信

生产工厂的外贸开发信（简单直接）

Dear sirs

We are a chinese company that specializes in making men's shirts and would like to tell

you about our line of products

Our products are special because they are made of good quality cloth. In the 15 years that we have been selling our products we have made a good name for ourselves in countries al around the world

Enclosed is a price list and brochure. If you would like to place an prder or receive more

information, please log onto our web site atxxx_777* . com , or contact us by

telephone

Sincerely yours.

中文大意：

先生您好！

我们是一家中国公司，专业生产男式衬衣，谨在此向您介绍我们的产品。

我们的产品优异缘于所用布料质量上乘。15年来，凡世界各国有我们产品的地方，我们均有良好的声誉。

附上介绍书和报价单。如果您准备订购或索取更多的资讯，请上网至我们的网站

xxx******_okg,或直接来电垂询。

案例分析：这封开发信比较简单直接，也没有特别的花样。这样的开发信可以群发，看看能否撞上运气。这类开发信的关键是数量，尽可能地大量多发才是王道。及时回复率低，只要发的数量足够多，还是有回复量的。

---

2假定式开发信的样本

假定式开发信在信的开始先以一句假定句作开首语。

You Should Try This before Looking for Quality XX Product [ titlel

Dear Mr. John Buyer

this letter

I know you've been contemplating (or considering orreviewing or evaluating or thinking

about buying a (such and such ) or replacing (such and such ) and moving up to a move

advantageous position in your business or professional life

I share the awareness of what a positive impact or what a difference or how much of an

improvement or saving or enrichment doing that can mean to you. Thats why ' m writing

I've made arrangements for you to( and then you fill in either check out try out, preview
acquire, purchase, sample, audition, experience, or whatever is appropriate that in

either your home or office without risk or obligation. Why am I doing this One simple

reason

In my opinion you can't possibly know the benefits experience exhilaration enrichment, security, peace of mind, productivity (whatever it is you can bring to your life through unless you experence it

I don't think you should have to decide anying until you first experience for yourself how meaningful or beneficial will be. So, I want you to let me take the risk for a

change. That's right

opposite. Let me allow you to experience, to evaluate, to check out, to preview the

Everybody else says, Buy from me. Give us your money . etc. I'm saying do the

product before you buy

中文大意：

在寻找高质某某产品前，您应该先试试这个【外贸开发信标题】

亲爱的John买家先生：

我了解到您正在考查（或思考、研究、评估、考虑等）购买某某产品或服务（或是取代某某产品或项目等)以便提升到更好的商业（或专业）水平。

我也同样了解这样做对您产生相当的正面作用（或是变化、改进、节省、增强等）。所以给您写此信。

我已经为您准备了在家或再办公室（请填写：研判、试用、预看、获得、购买、试样、预演、实验等合适词汇)某某产品或服务，您没有任何使用风险和强迫购买之虞。

个人意见：除非您亲身试验某某产品或服务，否则您无法彻底了解它是如何为您带来好处（或是体验、欢喜、充实、安全、心安、效率等适合的词语)。

在没有您亲自体验到此产品或服务对您的意义（或好处）之前，我认为您不需要匆忙决定.............

原文转载：https://fashion.shaoqun.com/a/1588154.html

深圳到北京凝和庙旅游：https://www.vstour.cn/t/深圳到北京凝和庙旅游.html
深圳到北京牛街清真寺旅游：https://www.vstour.cn/t/深圳到北京牛街清真寺旅游.html
深圳到北京农科院林果研究所旅游：https://www.vstour.cn/t/深圳到北京农科院林果研究所旅游.html
深圳到北京农业部密云绿化基地旅游：https://www.vstour.cn/t/深圳到北京农业部密云绿化基地旅游.html
深圳到北京欧阳予倩故居旅游：https://www.vstour.cn/t/深圳到北京欧阳予倩故居旅游.html
深圳到北京蟠桃宫旅游：https://www.vstour.cn/t/深圳到北京蟠桃宫旅游.html
2024新加坡财务预算案：出海新加坡享50%的公司税回扣：https://www.kjdsnews.com/a/1749037.html
亚马逊广告深度解析与探索：https://www.kjdsnews.com/a/1749038.html